Data Collected to Use Against You
Spying has changed in the internet age–Now we leave a record of what we’re doing and what we’re interested in every time we click on a website, post on a social network or purchase something online. Homeland Security and police are tracking this information, and so are AD AGENCIES.
In the December 13th edition of the Financial Times, Emily Steel writes: "A new generation of executives, armed with millions of terabytes of data, are taking over today’s advertising world. They are schooled in creating sophisticated automated systems for buying and selling ads, searching for patterns in the data to tell stories and tapping algorithms to evaluate the effectiveness of marketing." Their goal is to target personalized ads to the right person at the right time. read more