How can that be? We’ve finally gotten sunscreen that’s effective. But dermatologists say that even if we use the best sunscreen, if we don’t apply it often enough, it can actually make sun damage worse.

LiveScience.com reports that when UV radiation from the sun is absorbed by the skin, it generates what are called reactive oxygen species. These are what cause our skin to age. Sunscreens contain UV filters that stop this radiation from reaching deeper than the outer layer of our skin. But over time, these filters themselves are absorbed by the skin, meaning that they sink below the surface, re-exposing the surface of our skin to harmful rays.

A new study shows that 3 of the most widely-used UV filters actually encourage the generation of reactive oxygen species when our skin is exposed to the sun. Thus the longer we’re in the sun wearing sunscreen, the worse our burn (and skin damage) will be. The ingredients that do this are octylmethoxycinnamate, benzophenone-3 and octocrylene.

Art credit: freeimages.co.uk

Maybe the best solution is to stay indoors and read a good book, watch a great DVD and listen to a fabulous radio show (The Greatest Show on Earth is part of our big, blowout summer sale). Satisfy your longing for gorgeous scenery by gazing at the images in our gorgeous 2007 crop circle calendars. We’re offering you a wonderful deal: If you buy a 2007 calendar, you’ll get a 2006 calendar FREE, but ONLY WHILE SUPPLIES LAST! There are 4 months left in 2006, so there is still plenty of time to use it. But don’t hesitate, because this offer will only last until our 2006 calendars are gone!

And while you’re at it, take the time to subscribe today! Subscribers get EVEN BIGGER SAVINGS on our big blowout summer sale! This weekend, subscribers get to hear a special conversation between Whitley and David Ray Griffin about the 911 controversy that won’t go away AND they get to chat with Whitley on Saturday!

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