TV Ads are Sneaking into our Brains
2011-08-26
A new study helps explain why some ads seem to stick in our minds. It turns out that certain types of commercials trick the hippocampus area of the brain (where long-term memories are stored) believing that the scene we just watched on television actually happened–to us. This is done by evoking nostalgic scenes (such as Christmas) that bring up vivid emotions in most viewers.
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