Why You Love Your Phone
It’s not just because you can have sex with it. Biologists and mathematicians have discovered that nature follows a formula known as the "golden mean," which refers to the proportions found in nature. It is a ratio based on "pi," the ratio of a circle’s circumference to its diameter. Because these proportions are everywhere around us, we are biologically programmed to find them beautiful. Steve Jobs, who just died, knew this: Apple products appeal to us because they design their products using the SAME mathematical formula.
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